When you have more time to talk about games, than actually play them.
VR, or Virtual Reality, is the future of gaming. It might be a while before it could replace flat screen gaming, but I believe it will happen. VR might not be the must have tech just yet, but it has made great strides in recent years.
The last Half Life game was VR only which gives you an idea of how the future of gaming is shaping up. Valve has always been ahead of the curve on emerging game tech with their HL games. More of the bigger studios started to jump on board like EA with Star Wars Squadrons and Medal of Honor VR.
Virtual Reality headsets have become more affordable with the likes of the Oculus Quest 2 and has brought the cost down to previous console generation levels. It also reduces the friction of adoption with how easy it is to get setup.
The highest quality experience still requires more setup like the Valve Index. Much like all PC gaming, the extra effort required pays off with better visuals and more flexibility.
Once the cost can get down below $200 and the headset can be downsized to big glasses, then VR will really take off with the masses. Think about how Facebook started with college kids connecting and now even the most obscure members of you family seam to use it.
With them in charge of the most affordable headset, they likely plan to use the same tactics they used to get their company to this point.